Sunshine Motel, the sign is still up.
A radio piece from 1998. The rooms were $10 a night, even then.
Amazing piece; i first heard part of it when NPR first aired it, and it always stuck in mind.
I found it again thanks to a blog called Knickerbocker Village.
According to this New York Post article from 2008, The hotel was spared from demolition for at least another three years... So, I guess, seeing as it's 2011, it's up for demolition again?